In 1976, Karuizawa launched its first single malt whisky, priced at 15,000 yen/730ml (approximately 901 RMB). This was the first single malt whisky product launched in Japan, even earlier than Suntory's offerings. Due to limited stock—only 10,000 bottles per year—and a desire to avoid attracting excessive demand, the Karuizawa brand wasn't actively promoted. This led to Suntory later claiming in 1984 that it was the first company in Japan to launch a single malt whisky.
