From Japanese Whisky Expert to Watch Collector: Yoichi 20 and Taketsuru 35 Fund an Elegant Change of Passion
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WhatsApp photo quoteMr Chiu works in finance and is a seasoned whisky enthusiast. More than a decade ago, before the Japanese whisky market fully took off, he used his sharp eye and personal taste to acquire many exceptional bottles. Recently, he became fascinated with vintage mechanical watches, laughing that they were an even more expensive rabbit hole.
The Collector's Story: Mr Chiu's Next Step
Last weekend, we welcomed Mr Chiu, a finance professional. An experienced whisky enthusiast, he began buying top-quality bottles more than a decade ago, before Japanese whisky's market fully took off, guided by a discerning eye and personal taste.
"I've recently become hooked on vintage mechanical watches. They're an even more expensive rabbit hole," he said with a laugh, placing two substantial whisky boxes on our appraisal table. "These older Japanese whiskies are doing very well in the market now. Rather than leave them in a cabinet, I'd like to sell at a good price and move the money into the watches that interest me more these days. It's one collection funding another."
He had brought two landmark dream bottles from the Japanese whisky market: Nikka Yoichi 20 Year Old Single Malt Whisky and the exceptionally rare Nikka Taketsuru 35 Year Old Blended Whisky.

Professional Appraisal: Carefully Assessing Exceptionally Rare Bottles
Our appraisal team examined these two legendary whiskies with particular care.
First came the Yoichi 20 Year Old. After Nikka stopped supplying its then-current age-stated Yoichi range in 2015, this expression became scarce on the secondary market; Yoichi 10 returned in limited quantities in 2022. It represents the traditional direct coal-fired distillation of which Yoichi is proud. We examined Mr Chiu's bottle closely. Its original kraft-paper-style box showed slight storage wear, but the bottle itself was in excellent condition, with an undamaged label: a highly sought-after condition for a traded bottle.

Next was the centrepiece: Taketsuru 35 Year Old. This exceptionally limited release honours Nikka founder Masataka Taketsuru, the father of Japanese whisky, blending Yoichi and Miyagikyo malt whiskies and grain whisky matured for 35 years or more. It rested in its dedicated, substantial wooden box, whose calligraphy remained sharp and clear. More importantly, our professional lighting inspection of the seal and fill level showed that this bottle, preserved through decades, still held an excellent level in the neck, with no obvious excessive evaporation within the bottle. Its condition was remarkable.

After considering current auction results and the rarity of both whiskies in detail, Whisky Era offered a highly competitive buyback quotation. Mr Chiu reviewed our quotation and scoring breakdown, readily completed the transaction, and said our offer was more precise and reasonable than he had expected.
Whisky Era — Bottle Valuation Ratings
We use a transparent scoring system so clients can understand our pricing logic. The assessment for this buyback is set out below:
| Assessment Item | Yoichi 20 Year Old (Yoichi 20 YO) | Taketsuru 35 Year Old (Taketsuru 35 YO) | Assessment Notes |
| Fill Level | 9.5/10 — excellent | 9.5/10 — excellent | Both bottles had high-neck fill levels, with no unusual evaporation, indicating excellent preservation. |
| Label | 9.0/10 — outstanding | 9.5/10 — near-perfect | Yoichi showed slight age-related traces at the label edge; Taketsuru's gold lettering was bright, without oxidation or flaking. |
| Seal | 10/10 — intact | 10/10 — intact | Closures were tight and flawless, with no signs of leakage or abnormal handling. |
| Packaging | 9.0/10 — original carton | 10/10 — original wooden box | Yoichi's carton had minor storage scuffs; Taketsuru's wooden box was flawless, with complete accessories. |
| Market Liquidity | Very high — a sought-after limited bottling | Exceptionally rare — an auction-grade collectible | Demand for age-stated Yoichi is strong; Taketsuru 35 Year Old is difficult to find, with substantial room for a premium. |
| Whisky Era Overall Grade | Excellent | Museum Grade | A top-tier buyback premium, with immediate cash settlement. |
FAQ: Buying Back Older Japanese Whisky
Collectors often have questions before selling treasured bottles. Here are 5 of the most common:
Q 1: Why can buyback prices for discontinued Japanese whiskies, such as Yoichi 20 Year Old, keep rising? A: The main reason is an imbalance between supply and demand. Japanese distilleries reduced production when the market was weak, leaving very little older stock available today. As global demand surged, distilleries had to discontinue regular older expressions. Every bottle consumed leaves fewer in existence. The article therefore values their collecting potential, but finite stocks do not guarantee continuing price increases: the edition, condition and demand still need to be assessed.
Q 2: Can I still obtain a good price if a bottle has been stored for years and the fill level has fallen slightly? A: A falling fill level caused by evaporation within the bottle is a natural occurrence in stored spirits, but it affects the final valuation. A substantial drop, for example below the shoulder, may indicate an ageing closure or unsuitable storage and results in a price adjustment. Provided the whisky has not deteriorated, we will still offer a reasonable buyback option.
Q 3: Could Whisky Era's preliminary quotation differ from the final purchase price? A: If the photographs you provide online clearly and accurately show the front, back, closure and fill level, our preliminary quotation range is a useful guide. At the physical handover, if the condition matches the photographs, we will not unfairly push the price down and will buy at the price agreed by both parties.
Q 4: I am unsure whether my whisky is counterfeit. Can you help assess it? A: Of course. Whisky Era has an experienced appraisal team using methods such as laser-label inspection, glass batch-code comparison and printing-pattern analysis to assess authenticity. This appraisal service is completely free during the buyback process.
Q 5: Is selling whisky to you safe? A: Yes. We offer face-to-face handovers at our premises or a specialist visit by appointment. Once the bottles have been checked, we provide immediate cash settlement or bank transfer, including FPS, to ensure prompt receipt of payment and protect your transaction and privacy.
Turn Your Collection into Greater Value
Whether you are changing collecting direction, releasing funds for investment or organising unused fine bottles at home, Whisky Era offers a professional, transparent buyback experience. We promise to respect the value of every good bottle.
Contact us now for a free professional valuation.
- WhatsApp: (852) 46135750
- WeChat: WSSJ868
- Tel: +852-46135750
Related Whisky References
- Read more: Farewell to the Days of Gentle Indulgence — Mr Chiu's Successful Handover of Taketsuru 25 Year Old
- Also featured: A Son's Thoughtful Plan: Secretly Turning His Father's Macallans into a Full-Body Massage Chair
- Related reading: Selling Whisky with Market Liquidity: An Analysis of Yoichi's Latest Hong Kong Buyback Price Trends in 2026
- See actual buyback market information: Nikka Taketsuru 25 Year Old Buyback
- Ask for a buyback price now: Nikka Taketsuru 35 Year Old Buyback
- Other bottles in the range: Taketsuru Range Buyback Overview
Your collection may be worth more than you imagine. WhatsApp (852) 46135750 for a preliminary online valuation and cash handover.
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