Why is Macallan so popular?

Whisky has a long history, and whiskies produced in different regions have distinct flavors. Speaking of whisky, we must introduce The Macallan!

Macallan whisky is often referred to as the Rolls-Royce of whiskies. Besides being a must-have for whisky enthusiasts, some Macallan whiskies are also sought-after by collectors at auctions. In 2018, a bottle of "1926 Macallan 60 Years" sold for £1.45 million (HKD 14.6 million), setting a new Macallan record and becoming the most expensive whisky ever sold.

During the pandemic, Macallan whiskies such as "12-year-old" and "18-year-old" saw an increase in demand in the spirits market.
Returning to our title, why is The Macallan whisky so popular and sought after by millions? The Macallan whisky has always been known for its high quality, all thanks to their dedication to cask making and distillation. The Macallan distillery insists on using sherry casks for aging their whisky. Besides the malt itself, oak casks are also a crucial factor influencing the aroma of whisky. Because the whisky has been aged for at least three years, and after many years of aging, the oak casks impart a multitude of flavors. Oak casks are divided into bourbon casks and sherry casks. Bourbon-aged whiskies often exhibit flavors of vanilla, floral, lemon-citrus, nuts, and coconut, while Macallan whiskies aged in sherry casks often have flavors of chocolate, nuts, caramel, and honey, resulting in a richer aroma. Sherry casks are produced in much smaller quantities than bourbon casks and are also more expensive. The Macallan's dedication to the distillation process, especially with sherry casks, is evident in their insistence on using sherry casks for aging and distillation, using them only twice, without ever "cask-changing" or "barrel-swapping." Even if the barrel is used up, it can be refurbished because the taste of the beer will be different from that of a new barrel if Macallan does this. Therefore, Macallan will never use second-hand or third-hand barrels.

The Macallan distillery's rigorous brewing methods and insistence on using sherry casks ensure that Macallan whisky maintains its high quality and continues to produce the finest whisky.
Because some believe that the darker the color of the whisky, the better its quality, some distilleries add caramel to deepen the color. However, The Macallan insists on not using caramel coloring; it is always natural, without any added pigments, and the color comes entirely from the barrels themselves in the production of Macallan whisky.
The restrictive copper cap allows for a larger contact area between the Macallan spirit and the copper wall, which helps to purify the spirit. The unique wide-necked, straight design still allows the Macallan spirit to spray out faster, reducing backflow of vapor and making the Macallan spirit more full-bodied.